Create and provide brand guidelines, inspiration and artwork for salons and stores featuring the Redken and Pureology brands. Increase the brand presence and provide product education.

Global Launches: For each product launch, merchandising artwork, guidelines, and inspiration is created and sent out to all global vendors. 

U.S. Stores: Custom in-store experiences are created for Ulta and SalonCentric stores, including in-line, endcaps, stand-alone displays, and product glorifiers.

A solid, unified brand message across independent retailers and salons, resulting in increased sales. 

Due to increased sales, I expanded the team from alone (myself), to a total of five people.