Developed the brand identity and campaign for the Stone-Baked Pizza Oven—the first home oven to deliver restaurant-quality pizza. Centered on high-heat innovation, artisanal results, and rapid bake times, the campaign positions the product as a breakthrough in at-home cooking.
the BRIEF
Create a logo and subsequent campaign assets for the launch of Stone-Baked Pizza Oven. The identity should live under the Frigidaire brand umbrella, while also driving excitement through bold visuals that evoke pizza and/or pizza ovens.
the process
Concept various logo options, based on various pizza restaurant styles. All must feature the Frigidaire 'very berry' red and charcoal gray. (Logo concepts were created by the entire creative team, to ensure a wide range of options.)
Once the logo is approved, extend the branding across print and digital touchpoints, including paid and organic media, e-commerce content, packaging, POP, and store displays.
the results
The initial creative deliverables generated significant buzz, prompting numerous home appliance retailers to request custom in-store displays and digital paid media.
