the need
Create a website that immerses the user in the brand ethos, but also provides an easy online ordering experience.
the process
01. User Defined: Demographics, Psychographics, Personas
02. Strategy Defined: User Needs, Client Needs
03. Scope Defined: Content, Functionality
04. Sitemap
05. Wireframes
06. Branding
07. Site design
08. Prototype
09. User Testing
10. Revised Prototype
the result
Inspired by Swiss design from the 1960s, the brand and site feature bold yet soft colors, a strong grid pattern, and playful shapes. The brand feels casual, fun and hip, inviting the user to experience it for themselves via a catered event or custom cake.
