Design of print, digital, and on-air materials representing the television, corporate, merchandising, and editorial brands.
the goal
Promote the Martha Stewart Living brand in all mediums including printed collateral, digital marketing, television advertising, and events. Provide creative services for unique projects such as personal events for Martha and new product prototypes.
RESPONSIBILITIES
Work directly with Martha on all personal events, designing invitations, signage, and other event collateral.
Concept photo shoots for TV advertising. Oversee the shoot, including shot lists, wardrobe, and props. Oversee photo retouching and design of ads.
Work with the Chief Creative Officer on new proposals and prototypes.
Work with corporate communications and investor relations on communications material and event collateral.
PROJECT highlight
Launched ad campaigns for “The Martha Stewart Show” and related TV specials for the Hallmark Channel.
