Capture ready-to-buy consumers with limited-time offers and retargeting strategies to boost urgency and sales, while also turning seasonal spikes into lasting customer relationships.

Following the launch of Frigidaire’s D2C website in spring 2023, I established and executed a monthly promotional campaign cadence beginning with Black Friday. Each campaign built on the previous month’s momentum through strategic A/B testing of messaging, animation versus static creative, and targeted audience segmentation.

Each promotion drove higher sales than the one before, fueling consistent and significant online revenue growth. Paid social campaigns consistently achieved ROA results of 800–1000%.