Branding, strategy, and marketing for entrepreneurs building authority in their field.
the strategy
The book serves as the foundation for an Authority Marketing strategy, which includes branding and omnipresence, content marketing, PR, and speaking events.
the results
Lead generation, sales conversion, and customer retention/referrals.
PROJECT HIGHLIGHT
Oversaw the campaign for Ande Frazier, a finance coach specializing in empowering women, which saw the following growth in the first year: +3.8 million facebook impressions, +1.5 million twitter impressions, +400k google impressions, +2k site conversions, +2k top-funnel leads, and +1k newsletter sign-ups.
