the need
Create an app that lets the user order their coffee ahead of time from a local coffee shop.
the process
01. User Defined: Demographics, Psychographics, Personas
02. Strategy Defined: User Needs, Client Needs
03. Scope Defined: Content, Functionality
04. Sitemap
05. Wireframes
06. Branding
07. App design
08. Prototype
09. User Testing
10. Revised Prototype
the RESULT
The brand identity features warm,
cozy colors, inviting the user to order a cup of coffee. The logo features a rounded typeface inspired by the shape of a coffee bean, and implies ease and movement. The UX is simple and intuitive, making coffee ordering as easy as the app from that other big coffee shop (ahem).
