Developed and executed the brand identity for Electrolux’s Alpine Green laundry appliance launch, integrating photography, video, e-commerce content, digital paid media, and immersive in-store experiences to deliver a cohesive omnichannel presence.
the BRIEF
Create product launch content that reflects the Sweden-based Electrolux brand identity while adapting it to resonate with an American audience. Produce mood boards, work with photoshoot-related vendors, and refine content via the in-house team to deliver polished final assets.
the process
For the digital e-commerce experience, we aimed to immerse consumers in an aspirational vision of the unit in their own home. We produced in-depth educational videos that highlighted product features and benefits, then strategically re-edited them into shorter, social media-ready cuts to expand reach and drive engagement across platforms.
In-store, the emphasis shifted to eco-friendly imagery that reflected Electrolux’s brand values, combined with concise, compelling messaging to quickly draw shoppers in and spark interest.
the results
Early momentum surpassed projections, with sales exceeding forecasts each month since the 2024 launch.
